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Lead magnet

A professional website can still lose the right clients

Your website may look polished and represent your brand well, but that does not always mean it is helping potential clients move forward.


Someone can arrive after a referral, LinkedIn post, podcast, event or recommendation and still leave unsure whether your coaching is right for them, what makes your approach relevant or what they should do next.


The Website Grader helps you see your website through the eyes of a potential client and identify where greater clarity, trust or direction could strengthen the journey.

WHAT YOU'LL GET

What will your free report show you?

Get a quick, practical view of how well your website supports the journey from first interest towards a discovery call.
Grade My Website
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Your overall grade

See how your website performs across nine areas that influence how clearly potential clients understand and engage with your coaching.

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Your category breakdown

See which parts of your website are working well and where greater clarity, trust or direction may be needed.

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Practical recommendations

Get clear suggestions for what you could strengthen first, without being overwhelmed by a long list of changes.

Your website is reviewed across 9 key areas

The grader looks beyond visual design to assess how well your website helps the right people understand your value, build trust and know what to do next.

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Desired client outcome

Does your website make the change your ideal client wants clear, rather than focusing mainly on the coaching itself?

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Client challenges

Does your website show that you understand the problems, frustrations or situations that bring the right people to coaching?

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Audience clarity

Is it clear who you are best placed to help and why your coaching is particularly relevant to them?

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Client-centred messaging

Does your website keep the potential client at the centre of the story while positioning you as the experienced guide?

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Outcome-led offer

Are your services explained around what clients want to change or achieve, rather than mainly around the coaching process?

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Helpful first steps

Do you give interested visitors a useful way to engage if they are not yet ready to book a discovery call?

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Clear coaching journey

Is it easy to understand how working with you works and what someone can expect if they decide to move forward?

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Calls to action

Are the next steps clear throughout the website, with an obvious route towards a discovery call when someone is ready?

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Search and audience relevance

Does your website give search engines and potential clients clear information about your audience, expertise and the subjects you want to be known for?

Trusted by coaches

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Coach bio

One website. 9 areas.
Less than 60 seconds.

Sometimes it is difficult to see your own website the way a potential client does. The Website Grader gives you a quick outside view, helping you spot where the journey feels clear and where the right people may hesitate or lose momentum.

  • Completely free to use
  • Takes less than 60 seconds
  • Receive your personalised report instantly

Ready to see how your coaching website scores?

Enter your website URL and discover what is working and what could be strengthened first.